Henning Jacobs

Why we don’t use the Term DevOps: the Journey to a Product Mindset



Aarhus University
Peter Bøgh Andersen Auditorium
Finlandsgade 23, Nygaard-bygningen
8200 Aarhus N


16:30 Doors open
17:00 Welcome and Presentations
19:00 Meetup ends

Why we don’t use the Term DevOps: the Journey to a Product Mindset

At this meetup we have invited Henning Jacobs, Head of Developer Productivity at Zalando, to talk about how Zalando adopted a customer-first mindset with regards to its developer tooling, to overcome some DevOps  challenges.

While the adoption of DevOps makes teams move faster with reduced dependency on central operations, it can constrain teams who lack the skills to self-manage the full application and infrastructure stack.


The way to overcome this challenge is creating an internal platform and treating it as a world-class product offering. “Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience”, via ThoughtWorks Technology Radar.


In this talk, Henning Jacobs will walk you through how Zalando adopted a customer-first mindset with regards to its developer tooling. He will show the effect on developer satisfaction when internal platforms are given the same respect as external product offerings. Henning will furthermore tell his story about how Zalando moved from a classical infrastructure team to a product mindset with strong focus on building a world-class developer experience. Henning shares both their learnings and challenges going through this transition, and the impact it has on the daily life of Zalando’s customers (developers).

Speaker Bio

Henning joined Zalando in the beginning of 2010 and accompanied the transformation of Zalando’s technology department through the eras of PHP/MySQL and Java/PostgreSQL to the new world of “Radical Agility”. He helped building the AWS/STUPS cloud infrastructure to make innovation scale across autonomous teams. Henning is currently responsible for the developer journey at Zalando. His five teams help streamline the developer experience by providing cloud (AWS), cluster (Kubernetes) and continuous delivery infrastructure to 200+ engineering teams.


Registration is closed!


This is a closed meetup for employees from Destination AARhus partner companies and students at Aarhus University.


There are 250 seats, which will be distributed by a first-comes-first principle.



If you have signed up for the workshop but need to cancel your reservation, please notify us as soon as possible by writing an email to: maria_thing@destinationaarhus.com


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